Putting Up a Web Site
Class Description

A one-day crash course designed to teach the basics of Web site development. For anyone evaluating whether to develop or re-design a Web site and needs to quickly gain a solid understanding of the process and resources required to do it right. This includes owners of small to medium-sized businesses, marketing professionals, consultants, project managers, and other busy decision-makers.

We will de-mystify the process of developing a web site and give you some tools that you can take with you to use right away in your own development environment. If you already have a web site, learn techniques to effectively manage, enhance, or re-design it. This is not a hands-on class.

Specific topics covered:

• The 5 main phases of web site development
  
  
• Guidelines and tools to help you manage each phase
  
  
• How to identify the type of help needed, where to go to find it, and what it will cost
  
  
• How to determine whether to host your own Web site or use an outside service provider
  
  
• How to evaluate appropriate content for inclusion in your site
  
  
• The difference between good, bad, and mediocre Web design
  
  
• The importance of good site architecture and navigation to the usability of your site
  
  
• New and different ways you can use the Web to interact with your target audience(s) that you can't do in any other medium
  
  
• How other organizations are using the Web.
  
  
• The basic elements of a marketing strategy to promote your web site
  
  
• Site maintenance and expansion and how to incorporate them into your overall planning and budgeting