Designing for E-commerce: Storefront 101 - Class Outline

Day 1 | [Day 2]

Designing an Electronic Commerce Site ­ Overview

  • Understanding the Site Development Process
  • Requirements for Success

Planning the Virtual Store

  • Business Issues & Considerations
  • Addressing User Concerns

Designing: The Shopping Experience

  • Getting Started
  • Site Architecture and Navigation
  • Dos and Don'ts for Good Web Interface Design
  • Page Layouts & Elements
  • The Difference Between Obtrusive & Unobtrusive Shopping Carts

Evaluating the Effectiveness of Commerce Sites

  • Criteria for Evaluating Site Effectiveness
  • Class team & homework assignment

Day 2

Completion of Class Exercise from Day 1 & Team Presentations to the Class

Electronic Payment Systems & Security

  • Typical Page Layouts: When to Use Which
  • Setting Appropriate Page Widths
  • Home Page Design: Examples of Different Approaches
  • Identifying Design Limitations of HTML & Browser Compatibility Issues

Understanding Technologies & Services Required for Different Features of an E-commerce Site

  • Catalog/Shopping Cart Issues
  • Payment Processing
  • Demonstrations of Different Software Packages & Services

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